Global sports brand PUMA is officially marking its presence in the Philippines with an exclusive preview of its autumn/winter collection, which will be available in the market starting July this year. Inspired by its FOREVER FASTER mantra, PUMA’s invite-only AW23 collection preview party was a brazen ode and homage to the streets and humans of Manila.
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| At the event with @artsyava, @official.buzzsetter, and @ruthilicious |
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| Streets of Manila Take Center Stage at PUMA’s Maiden Collection Preview Party in PH |
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| From the streets to the runway |
PUMA opened its first flagship store last November 2022 in Glorietta, Makati City and now has 22 franchise stores nationwide. As part of its expansion plans in the market, the German sports brand will open a few new stores in this quarter, serving more PUMA’s fans in Metro Manila, Laguna and Cebu.
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| PUMA is expanding across the country, currently with 1 flagship store in Makati, and 22 franchise stores nationwide |
“The Philippines, being a nation of loyal sports fans and fashion-savvy consumers, has so much potential and presents a lot of wonderful opportunities for the brand. This was a major factor in our decision to come in stronger as a full-on subsidiary and increase our presence in every aspect of the business,” said PUMA Philippines Country Manager Paolo Misa.
Beyond expanding its footprint for PUMA stores, the brand has also started growing its presence in key sports and lifestyle retailers, online and offline, nationwide. PUMA plans to be visible in terms of supporting key athletes, partnering with lifestyle icons, and pushing major events that are representative of the exciting categories that the brand represents.
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| Event Venue: Whitespace in Makati. Was so excited to see what PUMA had in stored for us. |
The AW23 collection showcased a range of activewear fitted for the sports and street style-savvy Filipinos.
“Sports is at the heart of PUMA. We are eager to play our part and help nurture it in the country, with emphasis on youth development. For 75 years, PUMA continues to push sports and culture forward by challenging conventions, innovating through design, and supporting the next generation. Through history, culture, performance and design, PUMA is committed to being FOREVER FASTER” PUMA South East Asia General Manager Sanjay Roy explained.
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| "Sports is the heart of PUMA" |
More than a fashion show: FOREVER FASTER in the streets of Manila
PUMA showcased its AW23 collection on a make-believe streets of Manila-styled runway. The show narrated the different stories of Pinoy bravery witnessed by the streets of Manila; lauded Filipinos’ inherent confidence; paid homage to Pinoy pride; and celebrated Filipino resiliency.
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| Beautiful street-style runway awaits the guests |
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| With blog friends anticipating PUMA's A/W 2023 presentation |
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| The street has been and always will be our runway |
The brand’s maiden fashion show also featured Pinoy movers, breakers and game-changers in the Philippines, representing the brand’s four core values namely Pinoy bravery, confidence, determination and joy – the same core values under the brand’s FOREVER FASTER mantra.
Former motorsports and racing driver Marlon Stöckinger, Miss International 2016 Kylie Versoza, and actor Daniel Matsunaga hit the AW23 collection runway. Model Santino Rosales, the son of renowned actor Jericho Rosales, also walked the runway.
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| Former motorsports and racing driver Marlon Stöckinger, Miss International 2016 Kylie Versoza |
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| Actor Daniel Matsunaga, model Santino Rosales, son of renowned actor Jericho Rosales |
The Face of PUMA Philippines
In addition to the brand’s expansion plans, PUMA is also celebrating another milestone with the introduction of professional basketball player Kai Sotto as its first-ever Filipino brand ambassador. The brand surprised the preview party guests with a short video of Kai Sotto greeting Filipino fans.
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| Kai Sotto, PUMA's first Filipino brand ambassador |
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| Professional basketball player Kai Sotto |
Sharing more snaps from PUMA's A/W 2023 presentation in Manila:
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| Neutrals and blacks are always on top of my list |
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| PUMA Streetwear: Wearable, comfortable, for people on the go |
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| Loving the neutrals and pastel tones on athleisure wear |
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| All these blue tones 💙 |
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| Queen in their PUMA, a true comfort wear you can groove in |
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| It was a party at the #PUMAINMANILA event |
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| Incredible show, thank you for having me! |
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