Modernist Magic with Max Mara

Max Mara pays homage to a creative polymath whose oeuvre was overlooked for decades, and is now rediscovered. Architect, dancer, textile designer, painter and sculptor, Sophie  Taeuber-Arp  was  that  rare thing; a modernist who invested even the most everyday objects with a sense of magic and mystery.


Bella Hadid in Max Mara 


At Cabaret Voltaire in Zurich, Taeuber-Arp and fellow artists of the avant-garde including Wassily Kandinsky, Paul Klee, Giorgio de Chirico, Max Ernst and Guillaume Apollinaire met nightly. Their performances, publications, recitals and readings played out an astonishing new aesthetic: Dada.


Taeuber-Arp's hastily improvised costumes and the marionettes she designed for her most famous work, `King Stag´ radiate joyful energy, kinetic spirit and theatrical panache. They are fully formed fairytale characters with a charm that lies somewhere between the robotic and the animal.


Max Mara's strong and surprising silhouettes are articulated with equal aplomb. In all the hues  of  a Taeuber-Arp tapestry, the collection explores playful contrasts of mini and maxi, micro and macro, skinny and outsize. 





Part boot, part legging, Max Mara's crêpe-soled knitted cuissards feature anatomically placed quilting. Mohair sweaters feature similarly articulated sleeves. Paired with a quilted nylon micro-skirt, those boots express a new dynamic. If not thigh high, skirts are regal, bell shaped and full length – perfect with a skinny turtleneck and a balaclava.


The volume is turned up on trousers too; in winter white with the widest legs ever, they appear in tailored cavalry twill and jersey-backed techno-nylon. Closer inspection of those marionettes reveals how Sophie Taeuber-Arp elevates prosaic hardware to poetic heights.


Max Mara chooses a pale matte gold zipper as its talisman. Zippered pockets and side splits pop up in unexpected places, and when a tailored jacket or a mannish `cappottino', get a double zip fastening, they assume a distinctly Dada dimension.




Of course, Max Mara's coats take centre stage, perfect in form, function and finish, fit for a fairytale queen – or king. Long or short, they underline the collection's new slouch and swagger. The stuff of dreams, Teddy Bear fabric gets a fresh look too. We know it  works very well in a coat, but who knew that it works in a tunic, a floor-sweeping skirt, even an audacious pair of shorts?


It gets cold, very cold in Taeuber-Arp's alpine homeland. Max Mara brings on oversized puffas – layer one over your Teddy Bear for maximum effect. And the wadding is upcycled; it derives from the otherwise waste material from the production of the Teddy Bear Coats.


Max Mara spins a yarn with a series of chunky knits featuring striking motifs blown up and abstracted. It all adds up to a collection that fully honours Max Mara's promise of sleek modern dressing, with a dash of Cabaret Voltaire's whirlwind creativity and a sprinkle of magic dust.  

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