How Do I Look Asia's Zalora Shopping Party

October 01, 2015

Yehey, I'm so happy every time ZALORA holds a shopping party. They carry a lot of brands, but I am very much in love even with their own label. Their clothes are all on point, stylish, and of course - they have sizes that fit me well!

So yesterday's shopping party was hosted by DIVA's How Do I Look Asia. Bloggers and personalities gathered in Zalora's Pop-Up Store at the Shangri-La Mall.

And yes, the highly anticipated hit fashion makeover series now is now in Asia! Billed as "Asia's ultimate fashion fix, How Do I Look Asia made its debut last August 31, 8pm, at DIVA, NBCUniversal International Networks' leading entertainment channel for women in Asia.

It's the perfect tie-up then! Asia's online fashion destination + Asia's ultimate fashion fix!

Music and treats welcomed the guests to the party:

Saw several ladies already checking out and ordering items online, via Zalora's website:

Zalora's pop-up store serves as the brand's showroom where clients get to check out the clothes outside their computer screens, and have the chance to fit them before making an online purchase.

My shopping buddies: Pax and Ava! PS: You can use promo code ZHDILA for 15% off, limited time only!

This time, with Kisty:

The NBCUniversal International format, produced by NBCUniversal’s Matchbox Asia, follows Malaysian celebrity and style icon Sazzy Falak as she guides eight fashion victims to the path of fashion enlightenment. Jeannie Mai, host of the original U.S. version, and a familiar face to Asian viewers, features in each episode, setting up the fashion challenges each week.

Had a preview of the show:

The event's host Sambie Rodriguez:

The remaining episodes of How Do I Look? Asia will feature the following fashion-challenged victims: rebel teacher Lianni (Philippines); romantically-insecure Maisarah (Singapore); and the uninspiringly-dressed motivational speaker Yessinta (Indonesia).

To achieve a professional look that can be replicated for the everyday, Sazzy has been joined by a guest stylist in each episode: Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of Elle Malaysia); and Anindita Saryuf (fashion director of Elle Indonesia).

Lianni was there during the event to talk about her experiences in the show.

In each episode, Sazzy and an accomplice – a concerned family member, friend or colleague – will help transform the lucky fashion victim into a beacon of style. After having their wardrobe raided, the individual will have their current fashion choices face the “Eww Tube”, one of the iconic features of the original format. The “Eww Tube” is a vacuum cleaner-like machine that literally sucks offending outfits up and away after they have been eliminated by the panel of fashion experts and accomplices.

The transformations featured on the series transcend fashion and style. Viewers will also get to witness the complex and emotional back stories of the victims, whose glamorous new looks, and freshly developed sense of style, act as a catalyst for them to adopt a more positive and confident outlook on life.

To keep up with the theme, Zalora Philippines, including Vince Flores, gave us styling tips with clothes from Zalora.