G-SHOCK: Shock the World Tour Manila 2014
The first
G-SHOCK model DW5000C was launched in 1983, following the “Triple 10” concept
–10-year battery life, 10-bar water resistance, and 10-meter dropping shock resistance. I remembered back in grade school and high school when owning a G-Shock makes you popu. ;p I am sure we all had our G-Shock memories and kwentos!
After conquering more than 50 cities last year (also G-Shock's 30th anniv!) including Hong Kong, New york, Paris, London, and Barcelona... G-Shock's Shock the World Tour finally arrived in Manila!
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... Through a really cute "Japanese Anime" presentation! :D
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"Though our initial target was to create a watch that could withstand tough conditions, I am very happy to know that G-Shock is well accepted in both fields of fashion and sports," said Kikuo Ibe.
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I learned that the push that started the creation of a sturdy watch was when Kikuo Ibe accidentally dropped and broke an expensive timepiece gifted to him by his father ("Definitely, it's not G-Shock!" -- the charming founder said, continuing to make the crowd laugh). He tested his watch inventions by dropping it in different levels of this building...
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Ironically,
he found the answer while observing a little girl play with a bouncing ball. He
imagined the engine floating inside the ball. This discovery allowed for Ibe
and his team to develop a watch with a hollow structure with the module
suspended inside.
Funny caption: "After seeing my sample end up the size of a ball, I realized my idea was totally unrealistic." ;p
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After series of trial and error, Sir Kikuo Ibe came up with the G-Shock watch technology that we love today.
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Before going to this event, I came from Bo Sanchez Wealth Summit where speakers like French Baker's Johnlu Koa and Hapee Toothpaste's Sir Cecilio Kwok Pedro stressed the importance of differentiation and hard work in a business--here comes another inspiring genius telling us that the secret to G-Shock is that he never gave up.
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"We were really excited for an event like this to make it to the Philippines, a market that has significantly grown over the past few years for G-Shock. Not only was Mr. Kikuo Ibe, the creator and innovator of the brand, present during the event, but we were able to show rare G-Shock models that's normally reserved for collectors' eyes," said Ms. Charlene Hung, Marketing Officer of Casio Watches Philippines.
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Another exciting news: G-SHOCK also launched the Shock the World Manila watch, which will be available exclusively to the Philippines! To commemorate the 30th anniversary of G-SHOCK, there are 30 red stars on the upper portion of the strap. While on the opposite side, 3 stars and a sun can be seen--to represent Filipinos:
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Get more updates by following @casiowatch_PH on Twitter, or visit www.shocktheworldmanila.com.
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